Commercials

A commercial is typically short (6 to 60 seconds), built for paid media placement (broadcast TV, streaming, social ads, cinema), and designed around a specific, measurable objective such as awareness, a promotion, or a direct call to action.

How a commercial differs from a brand video: a brand video builds long-term brand identity and often lives on owned channels. A commercial is usually tied to a campaign window or paid media buy, with a clear, immediate objective.

Common formats:

6-second and 15-second social and pre-roll cuts
30-second broadcast spots
60-second spots for higher-impact placements, including premium broadcast moments

A single shoot often produces multiple cutdowns for different placements.

What to have ready before commissioning a commercial:

The target audience
The core message or offer
Where it will run (affects length and aspect ratio)
The launch date (affects production timeline)
Existing brand guidelines or previous creative

Ambition Studios’ commercial work:

Love at First Bite” for Osmow’s: aired on the Canadian Super Bowl broadcast.
General Message”: a 30-second consumer and public-service spot for OMVIC (Ontario Motor Vehicle Industry Council).
Curbsiders” for OMVIC: a public-awareness campaign about unlicensed used-vehicle sellers.
Mother Daughter” and “Built Different” for Yorkville University: multi-platform campaigns that ran on social media, television, and in theatres.

The studio also has experience producing in complex environments, including a commercial for an airline that required airside access and security clearance at an airport.

Full portfolio: https://www.ambitionstudios.ca/commercial. To discuss a commercial, email overseer@ambitionstudios.ca.

Last updated: August 24, 2026